We care about the environment.
Power costs in California have skyrocketed, making power a more significant part of every company’s budget. “Some companies rank electricity as one of their top five costs in their operating budgets” (Golden, B. 2008). Increasing computerization means that every company is using more power as their computing processes expand. Our company helps businesses “go green” and “stay green” by implementing a virtualized infrastructure.
“the cost of running computers, coupled with the fact that many of the machines filling up data centers are running at low utilization rates, means that virtualization’s ability to reduce the total number of physical servers can significantly reduce the overall cost of energy for companies” (Golden, B.,2008).
How does virtualization help companies go green?
- It slows the need for datacenter expansion.
- Data centers and servers account for 61 billion kWh(kilowatts per hour), or 1.5% of total U.S electricity consumption.
- A recent study done by Mckinsey & Co. predicted that data centers will surpass the airline industry as the largest source of carbon dioxide emissions by 2020 and called for data centers to double their energy efficiency by 2012.
- Virtualization is the solution! With a data center virtualized, a 10-1 consolidated environment produces 80-90% reduction in energy. Realistically, a data center can consolidate 20-1, sometimes even 40-1.
- For every server virtualized, your company will save:
- About $700 and about 7,000 kWh/year. This is equivalent to eliminating 4 tons of CO2 emissions, taking 1.5 cars off the road or planting 55 trees.
- $300 in carbon offsets over the lifetime of the server
- 4 tons of CO2 emissions per year.
- Companies are able to reduce their energy costs by up to 80% in their datacenter by running fewer, more highly-utilized servers.
- Companies are able to intelligently and automatically balance power consumption across their datacenters and reduce costs by up to 40%.
- PCs virtualized and hosted on servers in the datacenter can reduce power consumption and costs by up to 70%.
- Desktop management software (VDI) reduces PC power usage by 35% a year!
A huge amount of computing power goes untapped in a typical datacenter. Resources like energy and money is wasted on a daily basis. With virtualization, companies can take advantage of their once underutilized, idle environment and save on power costs, floor space, and money.
Industry Analysts
- A recent IDC survey puts power and cooling as the #1 issue in datacenters today.
- Green IT tops Gartner’s list of the top 10 technologies and trends that will be strategic for most organizations in the near future.
- Gartner predicts that by 2011, more than 70% of U.S. enterprise datacenters will face tangible disruptions related to floor space, energy consumption and/or costs.
- Gartner predicts that during the next five years, most U.S. enterprise datacenters will spend as much on energy (power and cooling) as they will on hardware infrastructure.
Utilities: Many Utility companies offer incentives for energy efficiency through virtualization. These companies include: ONCOR, Austin Energy, Pacific Power, Silicon Valley Power, SDG&E, Edison, BC hydro, LADWP, PG&E, and Efficiency Vermont.
- All major California utilities as well as a growing number of utilities in other states and countries offer incentives and rebates to customers doing virtualization projects. North America utilities include PG&E, South California Edison, SDG&E, BC Hydro and Austin Energy. Customers can expect to save between $150-500 for each server virtualized and removed from the datacenter. Some customer have already received checks in excess of $100,000.
- 5-10 utilities in the US and Canada now accepting applications for virtualization rebates.
- 10-20 utilities contemplating a program.
Government
- The EPA reported that US datacenters consumed twice as much energy in 2006 as they did just six years ago. If we continue at this rate, datacenter energy consumption is expected to more than double by 2011.
- The EPA also reported that datacenters consume 1.5% of the nation’s electricity and this number is quickly rising, mostly due to the dramatic increase in “volume” or low-end servers. According to the report servers account for 40% of energy consumption in a datacenter.
Bottom Line:
- Fewer servers
- Lower energy costs
- Less floor space, which means less resources
With virtualization, there is no more need to build out your datacenters. Consolidate your servers by up to 40-1.
Click Here to see some examples of how VMware customers have used virtualization to make the earth a better place to live, while saving money.
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